Luxury Coach Marketing Magic with Pete Sutton
The Marketing Department of a luxury coach manufacturer can be just as busy and dynamic as the production floor. Just ask Marathon Coach’s Marketing Manager Pete Sutton. In this exclusive video, take a real behind-the-scenes look at what goes into marketing luxury motorhomes and the luxury RV lifestyle. The walls of Pete’s office are stuffed with artwork, design, illustrations, corkboards and decorations for all kinds of events and projects. See sketches for tiki surfboards, mockups of service truck vehicle wraps and early proofs on calendars, Christmas cards and invitations. There’s also photography and video equipment, used to show off Marathon’s beautiful luxury motorhomes, as well as a projector that will eventually be used to easily cast paint designs onto the exterior of the coaches. As Pete can tell you, the Marketing Department at Marathon Coach is anything but boring.